marketing

/maʁ.ke.tiŋ/
1.
nounmasculine

the set of strategies and actions aimed at studying and influencing markets and consumers (product, price, distribution, promotion); includes branding, advertising and market research

Leur nouveau produit est nul, c'est juste du marketing.

Their new product is rubbish; it's just marketing.

Synonyms:mercatique, communication, publicité, promotion